Content Marketing with a Results Orientation
Our partnership with you is centered around producing real results. When we talk about content marketing, ROI is your ability to produce content that provides value and attracts, engages and eventually converts the audience that matters to you. Our focus on producing content takes the form of a campaign with strategy, data, and storytelling to support business growth. Whenever we create your campaign. We will do the following:
Research to identify keywords and audience demographics
- Create content strategy, and planning
- Write blogs and articles
- Optimise copy for websites and landing pages
- Create copy for social media
- Implement tracking and reporting on the effectiveness of your content
Digital Mark Solutions
How our content marketing service can help grow your revenue
Merging Content Marketing and Conversion Rate Optimization (CRO)
The key to an effective content marketing approach consists of more than just writing and posting blogs or articles. There are many agencies who simply create the content and let it sit; it doesn’t really drive real growth until content optimization is used to grow visibility, engagement, and conversions. Our campaigns work to ensure that every piece of SEO content is treated to the best possible performance.
The secret to strong results is creating valuable blog content that can get your ideal target audience’s attention and forward your proposition for lead generation. For example, if your content is bringing visitors to your website, but there are few conversions, that is where CRO can help you convert more of those readers into subscribers, customers, and repeat sales over time.
Actual Certified Content Marketing Experts
You’re in good hands with a team of skilled content marketing professionals that have at least 2 years of experience in creating and managing successful content marketing initiatives. We’ll help you derive the right combination of content strategy, content creation and optimization to achieve your objectives, and to enhance your brand.
On average, our clients see improvements in traffic, engagement and conversion levels thanks to high-quality SEO content, blog writing, and content optimization resulting in long-lasting effects.
what you get
What is included in our content marketing services?
When you partner with Digital Mark Solutions, you’ll gain access to our full range of content marketing services. These services are designed to build brand authority, improve search rankings, and drive targeted organic traffic to your business, including:
We begin with a comprehensive content audit of your website, blogs, landing pages, and articles. This includes an examination of keyword use, readability, on-page SEO, and performance. The audit will then show us gaps, opportunities for optimizing content for SEO, and a path to generating more traffic with greater volume keywords. With our transparent recommendations, you can implement changes that improve rankings, build organic traffic, and ultimately increase your ROI.
How it increases traffic:
- Optimizes existing pages for search rankings
- Targets high-volume and long-tail keywords
- Optimizes content to improve user engagement
Our blog writing and article services create keyword-rich, SEO-friendly content designed to engage and attract your client. From evergreen content to trending topics, each new blog or article helps your website get found, increases credibility, and inspires others to share links and backlinks to your website. Once established, a consistent blog writing and article writing process will establish your website as a source of steady organic website traffic, and consequently leads.
How it increases traffic:
- Brings in steady organic visitors through blogs
- Establishes credibility and draws backlinks
- Improves likelihood of getting ranked in Google snippets.
An effective content strategy will ensure your content is thoughtfully delivered to your audiences. We can create a plan through keyword research, content brainstorming and prototype publishing calendars that are uniquely tailored to achieve key business objectives to create a plan refers your content positioning to where the consumer is at in the buyer’s journey with optimized visibility, engagement through publishing and lead generation when using an integrated plan.
The following methods of generating traffic as part of your strategy:
Align keyword research with search and intent as well as industry based, trending keywords
- Develops an ongoing process and workflow to help create new content
- Decrease bounce rates and increase user engagement
We deploy social media content that is engaging and sends traffic back to your website. This includes posts, captions, visuals and stories tailored to platforms such as Facebook, LinkedIn, Instagram and Twitter. This contributes to reach, user engagement and brand visibility and as well the potential for referral traffic.
The following methods of generating traffic as part of your strategy:
- Increases the potential for referral traffic from social media sites
- Increased brand visibility from user engagement on content
- Encouraging users to share a modified version of your content, expands your reach with user engagement.
Creating Success
What makes our paid search management services so effective?
Comprehending content through search intent
Picking the right keywords will only It starts with identifying the right keywords for your site, but it’s connecting it to search intent that allows us to go beyond piller high-quality educational, engaging content that helps persuade users ultimately - converting organic traffic into leads and ROI.
Content strategy team experience
Have no idea what content worked? Our content team has decades of planning experience through traditional blogs strategies, and marketing plan, writing SEO content. We know how to build campaigns to scale across industries, and we can prove it with case studies.
Data-driven content marketing
Its all data driven through research, analytics, and optimization to get content. We will measure results, and change tactics when we see fit, and we are going to measure compaign effectiveness and organic traffic stay engaged, while the campaigns are generating Long-Term Growth and Success for your company.
THE PROOF IS IN THE NUMBERS
Why content marketing can bring in the numbers
67%
of marketers say content marketing delivers more qualified leads compared to traditional advertising, proving its long-term ROI.
3x
more organic traffic is generated by businesses that blog consistently, compared to those that don’t publish content regularly.
72%
of clicks on Search Ads are more likely to buy, making for better leads
FAQs about Content Marketing
Looking to learn more about content marketing for your business? Browse our FAQs:
Content marketing is simply only providing people with valuable, pertinent information! Instead of doing a hard sell, its writing blog posts, guides, videos, case studies, etc., to establish your credibility and competency in your field. This will help engage others to find your business online in a matter of a few months, and hopefully your ultimate goal is to get them to inquire about your products or services or a consult or appointment.
Content marketing is not a GET RICH QUICK SCHEME!!! Content marketing takes time – it does not happen overnight and it is not the same as paid advertising! Most business owners will start seeing a consistent change in web traffic, engagement, and an overall increase in keyword rankings after a three to six month period. Ultimately, this will depend on the competition of the business on the market with regards to how relevant the content published is.
This will depend on the marketing goals, there are some formats that can have advantages over another based on the specific objective you are trying to achieve. If the goal is to improve your overall search ranking to drive organic traffic to your site, blogs and articles are generally the best option. If your goal is to create proof of your credibility for potential clients, case studies and whitepapers tend to be the best. If your goal is to provide an easily sharable, engaging piece to create engagement on social media, consider a video or video reel or infographics etc. The most critical decision is deciding formats of content based on what your audience wants AND your broader goals around business goals.
You can measure success from your content marketing based on true simple and easy performance indicators. Example, improve in organic traffic to your site, improve keyword rank, improve average time on pages; ie; improve engagement, increase in conversion leads/ inquiries. If you can identify increases in one of these performance indicators along any point of your content journey and that is a positive sign you are reaching more of your audience.
