Email Marketing Campaigns That Deliver ROI
At DigitalMark Solutions, our relationship with you is based on results. Every email campaign we design is measured against ROI to help your brand connect, engage, and convert. Whether you’re trying to grow your email list in Jaipur or internationally, it is our purpose to deliver your performance through data-driven strategies and creative deployment.
- Competitor and audience research
- Segmented email lists (personalized campaigns)
- Writing engaging subject lines & optimizing ad copy
- Design responsive email templates
- Create & optimize landing pages
- Automated workflows & retargeting
Digital Mark Solutions
How our email marketing services can help grow your revenue
Incorporating Email Marketing With Conversion-Focused Strategies
The key to executing a successful email marketing campaign goes beyond just sending email newsletters. Many businesses still send emails in bulk without a cohesive strategy, and as a result, this strategy won’t result in any outcomes. Our email marketing using conversion rate optimisation (CRO) at DigitalMarkSolutions is focused on helping you hit your goals.
Genuine certified email marketing professionals.
Partner with a group of experts with certifications in email marketing services who have deep experience managing campaigns for both local companies in Jaipur and international brands. Our experts understand how to combine strategy, content and automations to ensure maximized ROI from your campaigns.
what you get
What is included in our email marketing services?
When you partner with DigitalMarkSolutions, you gain access to a complete range of email marketing services tailored to your business needs. Designed for both local businesses in Jaipur and global companies, our solutions help optimize every part of your campaign, including:
We develop strategies based on metrics and data research that appeals to the people you would like to engage with your brand. By being targeted, you can reach more people and grow traffic over time.
Here’s how it works for traffic:
- A segmented audience for higher open and click-through rates.
- Personalized content will drive repeated visits.
- Continued volume of emails creates a drip of emails that can nurture and create long-term engagement.
Newsletters provide your audience fresh content consistently and help get them back to your website. When newsletters are designed appropriately, (using quality images and CTAs that grab attention) you can turn first time readers in to repeat visitors.
Here is how it works for Traffic:
- Blogs, Offers and Newsletters will get people to keep returning to that website as a higher source and engagement.
- Strong CTAs that guided people to your website will maximize clicks and visits.
- Repeated recall of web visit.
When you automate, you can reach out at the right moment through tailored emails to push prospects along every step of the user journey so long as they are engaged/ interacting.
Here is how it can increase traffic:
- Sends follow-ups out when it is most relevant
- Transforms cold leads into active visits to your site
- Keeps your brand top of mind with your customers in an ongoing way
Holidays and limited-time specials create urgency in your community audiences too take action quickly thus generating immediate traffic and conversions for your business.
Here is how it can increase traffic:
- Creates immediate spikes in visits to your website
- Gets local (Jaipur) & global users interested through seasonal specials
- Utilizing limited-time specials creates urgency.
When you test all the elements, you can ensure that only the best performing emails will be sent to your audience. Subject lines, design, and CTAs work better when they are optimized, so you will expect significantly improved final results from your best campaigns.
How it improves traffic:
- Identifies the subject lines that result in the highest conversions
- Improves email-to-site click through rates
Provides measurable improvement in engagement and visits
Creating Success
What contributes to the effectiveness of our email marketing solution?
Customized Campaigns at Every Stage
The era of blanket email campaigns is long gone. We will develop a bespoke email campaign, catered to each customer's journey — onboarding/welcome emails or re-engagement emails. Your subject lines, copy, and design will all be customized to capture attention and be optimized for mobile devices so we can turn opens into clicks, and clicks into conversions. When you target and personalize correctly, the emails will cut through the clutter of an inbox.
Experienced in Email Marketing Management
Over years of experience with email marketing management and having run successful email campaigns for companies in every industry, our team understands how to work with e-commerce and corporate companies in crafting campaigns that successfully landing in the inbox and drive results. It is because of our expertise and experience that the outcome is improved engagement, loyalty and ROI for our clients
Email Marketing Technology & Insights
We don't just send emails, we advance emails. With our own suite of automation technology, A/B testing functionality, and analytics tools, we can be certain that your email campaigns are continuously improving. Your business will understand open rates, clicks rates, and conversion rates to make smarter business decisions around marketing your business, whether growing regionally (Jaipur) or globally.
The Proof is in the Numbers
Why email marketing can drive powerful results
42%
of companies state that email marketing produces the greatest return on investment compared to all the other digital channels.
3.6x
more engagement occurs when brands use personalized email marketing, converting simple subscribers into loyal customers.
80%
of marketers claim that email is a better way to acquire and retain customers than social media or paid ads.
FAQs about Email Marketing
Looking to learn more about E-Mail Marketing for your business? Browse our FAQs:
Email marketing is the emailing of prospects and customers whom you have identified as willing to receive emails (email newsletters, offers, updates). It is one of the least expensive ways to reach customers for the purposes of brand awareness, sales, and retention. Unlike social media or newsletters that reach everyone (public) email is a direct mode of communication, you can have cause to personalize it, and you can measure performance for a specific target (audience).
Think of opt-in forms on your website, social media, consult groups and blogs for ways for interested prospects or customers to subscribe to email lists. Provide helpful value in the form of incentive to become a subscriber, new free content or deals or premium content a “thank you” for a subscription. Consider the double opt-in (confirmation) to minimize bounce-backs and fake emails on your email list. There is some ongoing management of maintaining a clean list, remove inactive people to improve audience engagement.
The email frequency is entirely dependent on the audience you are communicating with and the industry, I would say it doesn’t matter if you are sending them on a weekly, biweekly, or monthly basis. You are not wanting to saturate your customers offerings to create consistent quality.
When you do get content to send out your best bet is to go with a mix of content style for better responses: Educational / value content (Tip guides) and a promotional deal section; can have some section that updates them on the news of your company (newsletter); email re-engagement campaign to warm some or lapsed subscribers that haven’t opened your last email for a while; personalization with relatable offers will also enhance email open and engagement rates.
There are some key metrics to the most impact and it would include: Open rate; click through rate (CTR); conversion rate (how many will take desired action); bounce rate (undeliverable email); unsubscribed rate
I would recommend some ideas for performance improvement: Test different subject line, test different aesthetics, test different choices, test different send times; segment your audience so that it’s sometimes more relatable; optimize email for mobiles; lay out compelling, clear and aesthetic engaging content; authenticate domains to emails
